who are the stakeholders of easyjet

Based on the performance indicators outlined in Easy Jet's yearly report, the Kaplan and Norton method is chosen to classify airline's strategies. Geneva was EasyJet's first new base outside the United Kingdom. The international standard providing guidance on social responsibility, called ISO 26000, defines a stakeholder as an "individual or group that has an interest in any decision or activity of an organization." Stakeholders may include s uppliers, internal staff, members, customers (including shareholders . There is no incentive for travel agents to book flights on the airline because it does not pay commissions, which is an industry-standard practice for low-cost carriers. References 16 The two strategic choices offered include 1) expanding into new market segments and 2) modernization of brand image. [64] In late 2015, EasyJet started making use of artificial intelligence (AI) and big data for the purpose of improving efficiency, cutting costs, and enhancing the customer experience. (2020) call for research investigating how specific stakeholders get unvalued during the pandemic. 3.1 Price 4 Investors - easyJet plc Interviews by Ross Falconer. We will write a custom essay specifically for you. Stakeholder analysis EasyJet was reported to have secured a significant reduction on the list price of the aircraft as part of their original 2013 deal with Airbus. Q1: How do easyJets marketing objectives and marketing mix strategy affect its pricing decision? Easyjet stakeholders. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. I/ Easy Jet : General Overview Easyjet has benefits from low price just . [22], On 5 November 2000, EasyJet was floated on the London Stock Exchange. The group will thus comprise three airlines, EasyJet UK, EasyJet Europe, and EasyJet Switzerland, all of which are owned by EasyJet plc, which is itself EU owned and controlled, listed on the London Stock Exchange, and based in the UK. [106][107], EasyJet has previously operated the following aircraft:[108], Initially, booking was by telephone only; as a means of promoting this, all of the airline's aircraft were painted with the booking telephone number. [56][57], The Airline TV series created by LWT and filmed between 1999 and 2007 made EasyJet a household name in the United Kingdom. What Stakeholders Want From Easyjet 2022-11-21. [85], EasyJet serves 136 destinations (as of February 2019). 2.6.2 Legal factors that influence Easyjet Plc. Having objectives in a business is very important because it brings goals that the business needs to reach and also allows the company to be united. Modern aircraft fleet with unparalleled network. [53] It also announced its first annual loss during the 25 year history of the company. This gave the airline some time to evaluate the feasibility of operating these larger aircraft. EasyJet expects a one-off cost of around 10 million over two years with up to 5 million incurred in the 2017 financial year. Premium Charitable organization EasyJet the company is a low cost airline looking to undercut traditional carriers that were already known and established in the industry. [102] The company took delivery of the first A321neo on 18 July 2018 at the Farnborough International Airshow. Popular books for Law and Public Services . Easyjet was able to offset half the impact of higher fuel cost and deliver pre-tax profits of 123m. The strengths weaknesses opportunities and threats known as SWOT analysis will also be illustrated along with the external environment better known as PEST analysis which consists of the political environmental social/cultural and technology factors of easyJet. [37], On 30 March 2020, EasyJet suspended all flights, grounded its entire fleet, and furloughed its crews due to travel restrictions imposed. Pressure groups and government. This service offers free allocated seating (including extra legroom), priority check-in, fast-track security, speedy boarding and extra cabin baggage. Within a year, over 50% of bookings were made using the website; by April 2004, the figure had reportedly jumped to 98%. [22][100] Since then, all orders have been from the Airbus A320 family, and the Boeings have been phased out. [12] In 2014, the airline carried more than 65million passengers,[13] making it the second-largest budget airline in Europe by number of passengers carried, behind Ryanair. For other uses, see, Frequent flyer, business travel and loyalty products, Passengers = Earned seats flown, including "no-shows" (empty paid seats), promotional seats and those provided to staff for business travel, for both EasyJet UK and, Airbus Orders and Deliveries (XLS), accessed via, Last edited on 25 February 2023, at 20:51, United Kingdom Advertising Standards Authority, "Risky business: Why the unpronounceable will achieve the improbable in Britain", "ITV commissions ground-breaking documentary following easyJet's rookie pilots from ITN Productions", "EasyJet grounds entire fleet of planes due to virus", "EasyJet confirms axing of three UK bases", "Ryanair and Easyjet: The history of the peanut airlines", "EasyJet at 20: the low-cost airline, then and now", "Challenges on the horizon as easyJet turns 20", "FL Group's sale of EasyJet holding puts an end to months of takeover speculation", "CFO Chris Kennedy Pilots EasyJet, Lands on FTSE 100 CFO Insight", "Circular regarding proposed acquisition of Go", "From Bland to orange: GB Airways acquisition will make easyJet #1 at Gatwick", "EasyJet plc agrees to acquire GB Airways Limited", "Regulator clears easyJet's GB Airways acquisition", "EasyJet to become North West's largest airline", "EasyJet to set up Austrian HQ to operate EU flights after Brexit", "easyJet clinches parts of Air Berlin for German expansion", "EasyJet Grounds Entire Fleet, Furloughs Crew After Finishing Rescue Flights", "Transport secretary promised EasyJet not to levy green taxes | Business", "EasyJet to resume flights across most European routes by August", "Sir Stelios fails in his bid to get the board sacked at easyJet", "EasyJet reveals cyber-attack exposed 9m customers' details", "EasyJet rejects takeover approach from rival Wizz Air", "After 26 Years, Sir Stelios Loses Control of EasyJet", "A History of easyJet - from 2 routes to European giant", "EasyJet will soon be bigger than Ryanair", "EasyJet to launch allocated seats on all flights", "EasyJet raises further 600m as Covid-19 disruption continues", "EasyJet scales back flying capacity due to lockdowns", "EasyJet slumps to first annual loss amid pandemic", "New headquarters for EasyJet at London Luton Airport", "EasyJet unveils low-emission 'EcoJet' aircraft", "Can easyJet short circuit electric airliner flight? Ryanair [51], Since the start of the COVID-19 pandemic until August 2020, EasyJet raised over 2.4 billion in new finance. The company offer a number of services from package holidays to car hires bookable via the easyjet.com website the 3rd most searched for airline on a global scale (Google Analytics). It works by reducing the build-up of debris and reduces drag across the surface of the aircraft, thus reducing the fuel bill. Employment All in all marketing is one of the most elements, Premium Stock, A stakeholder is any individual or group who can affect or is affected by the actions decisions policies practices or goals of the organisation (Freeman 1984 25). Strategic Management Essays, Term Papers & Presentations . Collect and evaluate economic factors which might influence EasyJet general business environment. We use our cost advantage, operational efficiency and leading positions in primary airports to deliver low fares, seamlessly connecting Europe with the warmest welcome in the sky. KLM They have the interests in the activities of an organization and can be divided into internal and external stakeholders. EasyJet the airline industry was founded in 1995 by Stelios Haji- Ioannou and from thence struggled to maintain their competitive position in the airline industry. EasyJet was founded by Stelios Haji-Ioannou, when he was just 28, in the year 1995. British Airways The easyJet Marketing Channels TV Advertising conveys a message that easyJet is the consumers friend and raises brand awareness. Sociocultural impacts 7 Easyjet also managed to lower its underlying pre-tax loss increasing its cash-flow by million to million Changing pictures of the political sphere have a deep impact on the aviation industry scene. The Airlines industry is quite highly sensitive to the environmental factors and is profoundly affected by the changes in the political social or the economic environment. They influence the companys decisions as they are the main say of it. EasyJets mission statement: to provide our customers with safe good value point-to-point air services. Despite some previous concerns about the purchase from key shareholders, the need to . The company was founded by . easyJet. The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". PDF The Impacts of COVID-19 on Stakeholder Engagement for the SDGs [59], In June 2007, EasyJet announced plans for the construction of its airliner, dubbed EcoJet. Although the main threat in terms of competition for easyJet is the low-cost Irish company named Ryanair. Lorem ipsum dolor sit amet, consectetur. What are Stakeholders? Stakeholder Definition | ASQ [117], The airline had previously provided in-flight entertainment (IFE) in some aircraft, such as the ex-GB Airways fleet, using drop-down screens on some Airbus aircraft; by 2018, all use of IFE had been discontinued. This cookie is set by GDPR Cookie Consent plugin. Marketing TABLE CONTENT 's total fleet comprises entirely Airbus aircraft. School Number: 110131060 [10 marks] b) Explain the positioning of each stakeholder and the strategic implications for EasyJet. who are the stakeholders of easyjet - vmconsultoresrh.com 3.5 Process 9 A Brutally Honest easyJet Review [Read Before You Book!] - Happy to Wander It has 29 bases across Europe, the largest being Gatwick. They also want to create business opportunities that set them apart from competition and also to provide value for their stakeholders. Easyjet stakeholders. Financial calendar " easyJet plc. 2022-11-21 There are political factors like liberalization, Premium As of December2022[update], the group operates the following aircraft:[96][97][98], In common with other low-cost carriers, EasyJet has a strategy of operating just one aircraft type. external stakeholders are from outside of the company but, Free Executive Summary 1 Strategic management, Stakeholders Stelios and his family members are the highest stakeholders in EasyJet and own about 34% of shares, which are calculated worth 6.8bn as of 2015 . By clicking Accept All, you consent to the use of ALL the cookies. Its people management strategy has contributed to customer loyalty which is another great strength of easyJet (easyJet, 2022). [11][31][33][34], On 18 June 2013, the airline announced an intention to acquire subject to shareholder approval 35 Airbus A320 aircraft, for delivery between 2015 and 2017, and 100 Airbus A320neo aircraft for delivery between 2017 and 2022. In 2017, EasyJet Plc flew 80.2 million passengers on flights that carried 86.7 million seats. This company bases its competitive strategy in cost leadership approach (supply same service at lower cost) and is double the size of easyJet in terms of profit. Trade union easyJet Cyber-attack Timeline [22] In October 2004, the FL Group, owner of the airlines Icelandair and Sterling, purchased an 8.4% stake in the airline. BTEC Level 3 National Public Services Student Book D. Gray, T. Lilley. Germany 3.1.2 Allowances 4 Return on capital, Premium Finally we apply these experiences to our job in the future. Management EASYJET PLC : Shareholders Board Members Managers and Company Profile The figures used were not based on emissions produced by an EasyJet aircraft or emissions produced by the airline overall as the advertisement implied, and ASA declared that the airline had broken advertising rules. The perceived quality refers to; A customer opinion of a product value to him or her. This gives a load factor of 92.6%. Being competitive means the ability to withstand the market demand, ability . L) would need to merge or be taken over as the industry consolidates in the wake of the COVID-19 pandemic. Easyjet Plc managers can use Porter Five Forces to understand how the five competitive forces influence profitability and develop a strategy for enhancing Easyjet Plc competitive . Better Essays. Travel Transport and Logistics Easyjet Plc. Strategic management Other executives of the airline saw the potential and approved a website trial involving putting a different telephone reservation number on the website to track success. These are Flexi Fare, EasyJet Plus and a new frequent traveller loyalty programme called Flight Club. 2.2.4. Global warming, As mentioned before Europe has around three thousand short-haul airlines meaning that the competition of easyJet can be very wide. EasyJet Corporate Social Responsibility by Nicole Jeliazko - Prezi The SWOT Analysis for EasyJet Plc is presented below in a matrix followed by detailed analysis: Strengths. Premium Early on, EasyJet operated as a paper airline, the aircraft themselves being flown and maintained under a lease. This ticket offers additional flexibility, including unlimited free date changes within a set period, free route changes, complimentary checked baggage (1x20kg), an increased carry-on baggage allowance, and a 7.50 on-board refreshment voucher. It covers the main destinations of Europe offering around 27 different countries and main cities in, Premium Low-cost carrier Identify the key stakeholders of EasyJet and their strategic influence in two steps: a) Map the key stakeholders of EasyJet in terms of their power and interest using an appropriate framework. As of March 2011, EasyJet Holidays has provided holidays and city breaks to all of the airline's routes. Therefore it has to be differentiated with marketing processes. This cookie is set by GDPR Cookie Consent plugin. The airline's loyalty programme is called Flight Club. You also have the option to opt-out of these cookies. 4. http://www.london.edu/facultyandresearch/research/docs/CM_04-904.pdf Initially they started off with two leased aircraft that only flied from Luton to Edinburgh and Glasgow. ( Sull Kuemmerle and Cabral199920-38) In the year 2000 easyJet succeeded, Premium 3.1.5 Credit terms 5 [28], Originally, much like Southwest, EasyJet did not allocate seats passengers took any available seats, with the option to pay for "Speedy Boarding", which allowed them to be first onto the aircraft. Low-cost carrier Flexi Fare[119] is a type of ticket that is usually more expensive than the regular fare and comparable to a business ticket with other airlines. EasyJet derives the most from the perceived quality. Project Stakeholders - Who Are They & Why Are They Important? - Teamwork 1.1 Introduction. London Gatwick Airport [28], On 25 October 2007, EasyJet purchased the entire share capital of GB Airways from the Bland Group. Participating in the development of business processes, reporting, and training to bring easyJet Strategy to life. Stakeholders can affect or be affected by the organization s actions objectives and policies. The airline operates on a low cost budget, flying more than 15 million people a year and offers services for leisure and business passengers and it flies to 100 top European routes . A stakeholder can be a wide variety of people impacted or invested in the project. Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features. Government grants permission to purchase new Aircrafts. Passengers can pay an additional fee for certain seats such as the front few rows and overwing seats (which have extra legroom). Designing the workspace to have a nice environment for the employees to work well in this will increase the efficiency of the company. Its owned by EasyJet Holding Limited whos CEO is Stelios Haji-Jannou. EasyJet It is more suitable for students and ordinary income people. Who are EasyJet stakeholders? Emissions trading Thirdly with all the information we use them to answer 5 questions about the case-study in the text-book. Airlines join forces, urge courts to safeguard the future of Schiphol The authors' study argues that the social . [39] In June 2020, EasyJet announced their intention to resume flights, flying half of their routes in July 2020 and up to 75 per cent in August 2020, though with reduced frequency. EasyJet Plus is an annual subscription product targeted at frequent flyers,[120] both business and leisure. The development prospects of low-cost airline like easyjet are promising the company is exploring in the dark becoming a good business success stories, Premium Initially they started off with two leased aircraft that only flied from Luton to Edinburgh and Glasgow. This problem has been solved! European Countries Collaboration and good relationship making EU politically stable. [63], In February 2011, the airline painted eight of its aircraft with a lightweight, thin "revolutionary nano technology coating" polymer. should consider the following legal factors when exploring a new market. This includes treating employees, customers and suppliers fairly, avoiding polluting activities and contributing positively to the lives of people in the local area. P2 M1 and D1 Passengers occasionally had to wait longer for reimbursement of their expenses. That resulted in heavy post-tax financial losses of 21.5million in February 2022. Click on the link below to read more.--> We have a clear focus on building strong relationships with customers to create more sustainable, long-term revenues leveraging quality, innovation and digital. [16] This came after the company had flown 650 'rescue flights', taking 45,000 people back home. A person group or organization that has interest or concern in an organization. 1. [99] The then-CEO of EasyJet, Carolyn McCall, stated of the change: "bigger planes would help EasyJet increase capacity in slot-constrained airports at peak times, such as Geneva, Amsterdam and London Gatwick". Brand management, Despite an increase in operating costs in 2010 Easyjet has achieved a remarkable performance compare to 2009. Essay: Easyjet: PESTLE, SWOT and Porter's Analysis [80], On 27 August 2020, the airline was sued by a woman over discriminatory concerns. 5 Recommendations Guided by analysis of survey results, the report offers some key recommendations on areas for future work: Develop capacity-building and learning activities to support meaningful and inclusive stakeholder engagement, especially online engagement. Marketing PDF easyJet UK Limited Annual Report and Accounts For the year ended 30 To achieve this, the EcoJet was described as using propfan engines, as well as being constructed with extensive use of carbon fibre composite material. The facility, located in Essex, around 50km east of the UK capital, announced a pre-tax loss of 21.5m for the year ending February 28, 2022. Some 2,208 customers had their . Stakeholder groups vary both in terms of their interest in the business activities and also their power to influence business decisions. EasyJet Company: Strategic Capabilities | Free Essay Example [78] In January 2017, the company was fined 60,000 by another French court because it had refused to allow a disabled passenger to board in 2010; the company cited security concerns and internal regulations, but said it would not appeal against the ruling. II/ Comparison, Premium [40], In April 2020, EasyJet became involved in a dispute with its owner and largest shareholder, Stelios Haji-Ioannou. EasyJet shareholders put it on the red list on Thursday morning after the airline announced it had landed itself a post-pandemic war chest, with a plan to raise 1.2bn in a rights issue.This knocked a tenth off its share price on Thursday morning. 3.2 Product and services 6 Easyjet stakeholders Rating: 7,8/10 1987 reviews EasyJet is a low-cost British airline that was founded in 1995 and has since become one of the largest . Necessary cookies are absolutely essential for the website to function properly. Low-cost carrier Since 2012, all passengers are allocated numbered seats before boarding commences, as it was found that this does not slow down boarding times and could earn more revenue than Speedy Boarding. easyJet holidays was . Competition 3.6 Physical evidence 11 This essay sample on Easy Jet Case Study provides all necessary basic info on this matter, including the most common "for and against" arguments. [6] It operates domestic and international scheduled services on 927 routes in more than 34 countries via its affiliate airlines EasyJet UK, EasyJet Switzerland, and EasyJet Europe. These are stakeholders who are directly affected by a project, such as employees. Low-cost carrier, Case: EasyJet: Staying Ahead in the Pricing Game EasyJet plc [5] (styled as easyJet) is a British multinational low-cost airline group headquartered at London Luton Airport. Over 8000 employees are working for the company which contain 2000 pilots and 4500 cabin crew. Severe disruption hits airline, with a major factor being its reliance on capacity-constrained airports such as Gatwick . DEVELOPMENT SUGGESTIONS Airline Shareholder Which stakeholders are critical to the business? This is a very healthy figure which might grow within the next years as a result of more and more people flying by budget airlines and positive image of Easyjet. British Airways Equally, EasyJet strives to maintain the same standard of fundamental human rights in respect of its customers and is committed to the responsibility of the equal treatment of all passengers regardless of their personal characteristics or social status. However, you may visit "Cookie Settings" to provide a controlled consent. Income statement [60][61] Speaking at the time, EasyJet chief executive Andy Harrison commented that: "We have not developed a new concept. [18][20] To encourage the company, Luton Airport chose to give EasyJet free use of a 15,000 square feet building for its headquarters, which it named easyLand; its management style typified minimal overhead, such as an early implementation of the paperless office concept. Creating a corporate culture implementing educating programs.Stelios, Premium Airline "The total European package holidays market is worth around 61bn per year we know customers want holidays with various durations and not the traditional seven and 14 nights.